My Services
- Charlotte
- Aug 2, 2023
- 1 min read
Updated: Aug 2, 2023
This is a list of my most popular services that I offer as an artist and graphic designer. By no means is this list comprehensive! I am extremely flexible and am willing to create anything you might need for your business or goals to be successful!
Website Design
Website design encompasses a range of elements that contribute to the overall look, feel, and functionality of a website. Website design can vary depending on the purpose and complexity of the site. I collaborate with clients to understand their specific needs and goals to create a unique and effective design that aligns with their brand and target audience.
On a basic level your website will consist of a header and footer, easy navigation, home page, about page, and contact page. The bulk of the website will determine the type of website needed as pertaining to your brand. If you need a client portal, services page, portfolio or an e-commerce shop I will adjust the site to flow through so your users have an easy experience.
Overall, a website serves as a fundamental marketing tool that enhances brand visibility, credibility, and customer engagement. It provides a platform to connect with potential customers, promote your products or services, and build lasting relationships that drive business growth.
For more information about what website design entails, click here.
Logo Design
Each type of logo has its own strengths and is suitable for different brands and industries. The choice of logo type depends on the brand's personality, target audience, and the message the brand wants to convey.
Wordmark (Logotype): A wordmark is a logo that consists of the brand name written in a unique and stylized font. It relies solely on typography to represent the brand. Famous examples include the logos of Coca-Cola and Google.
Lettermark (Monogram): A lettermark logo uses the initials or abbreviation of the brand name to create a unique and recognizable symbol. It condenses the brand name into a single distinctive symbol. Examples include IBM and HBO.
Brandmark: Brandmark logos are image-based logos that use a visual representation of the brand. They may include abstract shapes, recognizable symbols, or pictorial elements that represent the brand's identity. Examples include the Apple logo and the Nike swoosh.
Combination Mark: A combination mark combines both text and a symbol/icon to create a comprehensive logo. This type of logo allows for both brand recognition through the symbol and the name of the brand itself. Examples include Adidas and Burger King.
Emblem: An emblem logo integrates the brand name and the symbol/icon into a single unit. It typically has a traditional, detailed, and intricate design, often resembling a badge or seal. Examples include Starbucks and Harley-Davidson.
Mascot: A mascot logo features an illustrated character or figure that represents the brand's identity. Mascots are often used to create a friendly and approachable image for the brand. Examples include KFC's Colonel Sanders and the Michelin Man.
When preparing for your logo to be designed, it's important to keep in mind the message you want your logo to convey, which is,
"How do you want people to see your brand?"
It's a good idea to consider the color scheme, layout, and type of logo you want to represent your brand before reaching out to a designer. At a minimum I'll make sure your final color logo is black and white compatible so that it may be printed on colored surfaces., provide file sizes fit for social media, horizontal and vertical layouts, .png and .jpeg files as needed.
Business Card Design
A well-designed business card is an essential tool for making a lasting impression on potential clients and partners. The business card serves as a mini representation of your brand, condensing your company's identity into a small, tangible format.
An effective business card design should incorporate the brand's logo, name, and contact information, presented in a visually appealing and legible manner.
Additionally, carefully chosen colors, typography, and graphics should align with the brand's overall aesthetic to reinforce brand recognition. A clean and uncluttered layout ensures that the essential information stands out and is easy to read. Furthermore, including relevant social media handles and a QR code can enhance engagement and provide additional avenues for potential connections. The backside of the business card can be utilized creatively to showcase a tagline, key services, or a captivating image that reinforces the brand's message. A business card's design is a powerful tool that can leave a lasting impact on recipients, making it crucial to invest time and effort into creating a memorable and professional representation of your brand.
You will receive a high quality print file, image to use as your email signature if desired, and images to use anywhere else you see fit.
Brochure Design
Choosing between tri-fold and bi-fold brochure design depends on the specific goals and content you want to convey. If you have more content to share and need organized sections, a tri-fold brochure might be suitable. On the other hand, if you prefer a simpler and more straightforward presentation, a bi-fold brochure can be a good option. Ultimately, the design choice should align with the nature of your business or event and the preferences of your target audience.
E-Mail Marketing Template
An effective email marketing template design should include the following elements to maximize engagement, readability, and conversion:
Header
Branding & Colors
Preheader Text: The preheader text appears right after the subject line in the email preview. Use it to provide a brief summary or additional context for the email content.
Content Sections
Relevant Images and Graphics
A Call-to-Action (CTA): A button or link that directs recipients to the desired action, such as making a purchase, signing up, or downloading a resource.
Personalization: If possible, incorporate dynamic content or personalization tokens to address recipients by name and tailor the email content based on their preferences or previous interactions.
Responsive Design
Social Media Icons
Unsubscribe Link
Footer
Privacy Policy & Legal Information
By including these elements in your email marketing template design, you can create visually appealing, user-friendly, and effective emails that drive engagement and achieve your marketing goals. Remember to test your template across various email clients and devices to ensure a consistent experience for all recipients.
Flyer Design
A well-designed flyer can effectively capture attention and convey essential information to the audience. You might need a flyer for a special event, to add onto your marketing campaign, as a guerilla advertisement, etc. Remember you can use your flyer both in a printed format as well as across your social media accounts.
Remember to keep your flyer design consistent with your brand identity and tailor the elements to your target audience's preferences and interests. Keep the design clean, focused, and visually appealing, and test the flyer's readability on different devices and sizes to ensure a positive user experience.
Letterhead Design
Why might you need a well designed letterhead?
A letterhead can serve as a subtle marketing tool. By including your tagline or a brief value proposition, you can reinforce your brand message and subtly promote your products or services. A well-designed letterhead conveys a sense of professionalism and establishes your brand identity.
A letterhead typically includes essential contact information, such as your company's name, address, phone number, and website. Having this information readily available on every letter ensures consistency and makes it easy for recipients to get in touch with you.
In some jurisdictions, certain legal documents or official correspondence may require a letterhead to be considered valid.
Resume Design
Why should you pay for a professionally designed resume?
First impressions matter. A well-designed resume immediately catches the recruiter's or employer's attention. A visually appealing and organized layout creates a positive first impression and encourages them to read the resume thoroughly.
It conveys a sense of professionalism and attention to detail. Depending on the job application, a tailored resume design can be created to highlight the candidate's most relevant skills and experiences for a specific role or industry.
Having a professionally designed resume ensures that the resume presents a clear and compelling picture of the candidate's qualifications, increasing their overall competitiveness in the job market.
Social Media Account Management
Social media account management is a dynamic and vital aspect of any modern business's digital presence. In today's interconnected world, maintaining an active and engaging social media presence is crucial for building brand awareness, fostering customer loyalty, and driving business growth. I am here to work with you to take some burden off your shoulders, strategically curating content, responding to followers, and tweaking campaigns to help you reach your target audience effectively. Your brand's online identity will shine brightly, leaving a lasting impact on your audience across various platforms.
Card Design
Ultimately, the choice between a standard card design and a folded card design depends on the specific purpose, content, and design preferences. Standard cards work well for simplicity and directness, while folded cards offer more space and design opportunities, making them suitable for various occasions and communication needs.
There are various types of cards for various instances. Greeting cards, Thank-You cards, Invitations, Postcards, Birthday Cards, Condolences, etc. Whatever message you are needing to send in a neat little envelope, I can help design it to fit your brand or theme!
Wedding Stationary Suite
A wedding stationary suite is a comprehensive collection of essential items for a wedding, ensuring a cohesive and elegant presentation. It typically includes Save-The-Dates, Invitations, Rehearsal Dinner Invitations, and corresponding Envelopes.
Additionally, the suite can be enhanced with various add-ons like a Reception Card, Response Card, and Envelope, Accommodations Card, Directions Card, Custom Initial Insignia, and Custom Vellum Overlay.
This meticulously crafted suite not only sets the tone for the wedding but also provides guests with all the necessary information and a touch of personalized elegance, making it a cherished keepsake for the couple and their loved ones.
If you would like more information about the various services I offer, or if you have something in mind that is not listed above, please let me know!
If you are ready to move onto the next step and would like your vision to come to life, I'll work with you and provide you a customized quote.
